The homepage is the first page you see when you log in to TopOn. It provides an overview of the data of the entire TopOn account
1. Report time zone
The data report supports modifying the report time zone. Currently, it supports UTC+8 China Standard Time, UTC+0 Greenwich Standard Time, and UTC-8 Pacific Standard Time. The default is UTC+8 time.
TopOn SDK statistics and the following advertising platform data have been aggregated according to the selected time zone (Facebook, Mintegral, Applovin, UnityAds, Tapjoy), and the remaining advertising platform data are based on the time zone returned by the API.
Report time zone modification path:
TopOn developer backend →[My Account]→[Account info]→[Base info] →Report time zone
2. Data update time
The update time of different data indicators will vary, as follows:
(1) DAU: updated every 2 hours;
(2) Other TopOn SDK statistics except DAU: updated every 5 minutes;
(3) Report API data of advertising platform (we will pull advertising platform data of the previous day in 5 time periods): 3:30, 10:50, 14:30, 16:30, 21:00
3. Data filter items
Supports selection of dimensions for each chart, and customizable date data
| Filter items | Description |
|---|---|
| Date | The time period when the data was generated. |
| App | Applications created in TopOn. >>More |
| Placement | Placement created in TopOn. >>More |
| Ad Format | Advertising styles corresponding to the placement created in TopOn: rewarded video, interstitial, native, splash screen, Banner |
| Network | Access to multiple network SDKs supported by TopOn. >>TopOn supported network |
| Area | User's country/region |
| Platform | Android/IOS |
4. Data indicators
| Data indicators | Description |
|---|---|
| Revenue | The actual revenue that TopOn pulls from the advertising platform through the reporting API. |
| Imp. | The number of ad exposures counted by TopOn. Due to different statistical calibers, there may be some differences between the display counted by TopOn and the display counted by the advertising platform (impression API). |
| DAU | Daily Active User, that is, the number of device users who initialized TopOn SDK. Note: According to the GDPR agreement, the EU region needs user consent before statistics are counted. >>What is GDPR? |
| Est. Revenue | Estimated revenue based on the number of impressions counted by TopOn SDK and the eCPM price. Calculation formula: ① Conventional advertising source: manually filled eCPM price * TopOn statistical display / 1000; ② Header bidding advertising source: real-time advertising display price. >>Header bidding description |
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