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Best practices for Splash Ads

● App Cold Start Splash

  • After the app or game starts, call the ATSplashAd#loadAd method and pass in your Splash Ad timeout to load the Splash Ad
  • To avoid Splash Ad loading timeouts, execute the preload logic of other ad formats and other requests that consume network resources after the Splash Ad is displayed
  • It is recommended to use the SDK preloading strategy to improve the Splash Ad loading efficiency after the first installation
  • After the app or game starts, call the TUSplashAd#loadAd method and pass in your Splash Ad timeout to load the Splash Ad
  • To avoid Splash Ad loading timeouts, execute the preload logic of other ad formats and other requests that consume network resources after the Splash Ad is displayed
  • It is recommended to use the SDK preloading strategy to improve the Splash Ad loading efficiency after the first installation

When the onAdLoaded() callback is triggered, the following conditions must be met before calling ATSplashAd#show(activity,container) to display

  • The app is in the foreground
  • The Splash Ad display container has been added to the layout and is visible

When the onAdLoaded() callback is triggered, the following conditions must be met before calling TUSplashAd#show(activity,container) to display

  • The app is in the foreground
  • The Splash Ad display container has been added to the layout and is visible
  • When the ad load fails (in the onNoAdError() callback), go directly to the main screen.
  • Navigate to the main screen after the ad is dismissed (in the onAdDismiss() callback).
  • Note: The app internally must limit repeated navigation to the main screen.

● App Warm Start Splash

  • You can call loadAd after entering the home page to initiate warm start splash preloading.
  • Call the loadAd method in the splash ad onAdShow display callback to preload the splash ad.

When the app returns to the foreground from the background, call the ATSplashAd#isAdReady() method to check whether there is a cached ad

  • If it returns true, call ATSplashAd#show() to show the ad
  • If it returns false, call ATSplashAd#loadAd() to load the ad

When the app returns to the foreground from the background, call the TUSplashAd#isAdReady() method to check whether there is a cached ad

  • If it returns true, call TUSplashAd#show() to show the ad
  • If it returns false, call TUSplashAd#loadAd() to load the ad

3. Optional Optimization Points

  • When the app switches to the background, you can check isReady, and preload when there is no cached ad
  • This avoids the case where the ad cache expires, causing ATSplashAd#isAdReady() to return false on hot start, requiring a reload and having to wait for loading to complete before showing the ad
  • When the app switches to the background, you can check isReady, and preload when there is no cached ad
  • This avoids the case where the ad cache expires, causing TUSplashAd#isAdReady() to return false on hot start, requiring a reload and having to wait for loading to complete before showing the ad
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Last modified: 2026-07-08Powered by